In fact, it's a miracle that it ever came to be at all. In addition to the people within Pfizer who were in an uproar over the "dick pill," four major groups began rallying against it before its launch: the Catholic church (which thought it was immoral), medical experts (who insisted patients would be too embarrassed to ask for the pill), business execs (who thought it would make Pfizer a laughingstock), and legislators (who lobbied against the pill for the same reason as the church). It was the job of two unlikely guys at Pfizer to overcome them all: Rooney Nelson, a young Jamaican marketing whiz, and Sal "Dr. Sal" Giorgianni, a crusty Italian pharmacist from Queens who became Viagra's medical expert. Together, Nelson and Dr. Sal became the dynamic duo of erectile dysfunction, wooing angry religious leaders, skittish politicians, and cynical pharma nerds from all over. |
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