There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer. From the early days of Jack Heuer selling stopwatches to racers at the track to the introduction of entire watch families named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss maker has been beloved by speed freaks the world over. It's only natural, then, that earlier this month TAG Heuer announced (after much speculation and rumormongering) its sponsorship of Formula 1 as part of a larger deal with LVMH and conglomerate stablemates like Louis Vuitton and Moët Hennessy. |
No comments:
Post a Comment