The 18 Best Colognes of All Time

When it comes to picking your very own signature scent, where do you start? How on earth do you go about identifying a blend of smells that perfectly captures the multifaceted nature of your identity or, hell, your very sense of self? You literally just have to follow your nose. Like, just find one that smells good to you. It's always nice to know what kind of scents you gravitate toward—woods, spices, freshness—to help cut through the options quickly. But even with that knowledge, the most important thing you need to do is put that nose to the bottle.

If you have trouble reading this message, view it in a browser.   Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now.   - The Editors at Esquire The 18 Best Colognes of All Time When it comes to picking your very own signature scent, where do you start? How on earth do you go about identifying a blend of smells that perfectly captures the multifaceted nature of your identity or, hell, your very sense of self? You literally just have to follow your nose. Like, just find one that smells good to you. It's always nice to know what kind of scents you gravitate toward—woods, spices, freshness—to help cut through the options quickly. But even with that knowledge, the most important thing you need to do is put that nose to the bottle. SHOP NOW Brooks Brothers' Sale Section Is Filled with the Essentials Button-downs, dress shirts, blazers, and suits are up to 58 percent off. SHOP NOW This Red-Light Sleep Device Surprisingly Worked Fellow insomniacs, this one's for you. SHOP NOW 10 Luggage Sets That'll Withstand Long Travel Days The journey may be hard, but these won't buckle. SHOP NOW The 40 Best Mother's Day Gifts She deserves so much more than a phone call. SHOP NOW Every Man Needs a Cute Little Bag Earlier this week, I wrote a story guiding you toward finding the perfect crossbody bag for summer. But I have something I need to confess—I don't want you to get any of those bags at all, ideally. Those functional crossbody bags are great and all, don't get me wrong. But in a perfect world, every man would be like Aussie actor Jacob Elordi, carrying a chic and stylish little bag wherever life takes him. SHOP NOW Follow Us Unsubscribe | Privacy Notice | CA Notice at Collection Esquire is a publication of Hearst Magazines. ©2025 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779