Finding a great cologne can get expensive fast. But it doesn’t have to—as long as you know where to look. A bunch of upstart brands have figured out how to deliver high-end scents that rival the old guard, but with prices that seem almost too good to be true. We’ve spritzed and sniffed our way through pretty much all of them, and identified five new, summer-friendly options to buy now and wear all season long. Check ‘em out. —Jonathan Evans, style director
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Scents that are complex and won't break the bank are hard to come by. These ones are the exceptions.
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Fragrances are typically not cheap. The best of the best from the legacy perfume houses can cost hundreds of dollars for a small bottle. That being said, if you dig around, you will find some brands out there concocting budget-friendly scents that actually do smell as good their more expensive counterparts. Each of these five 2026 fragrances is complex, seasonal, and—most important—brand new as of this season.
From a spring release by Harry Styles's brand Pleasing to a sparkling new Glasshouse Fragrances scent for summer, these are the best newly released fragrances that won't cost more than your rent.
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Ladies and gentlemen, the president of the United States has a baffling misunderstanding of verticality. He's got an ALL NEW chart showing that his tarted-up reflecting pool is longer than many skyscrapers are tall. The president, alas, failed to note that reflecting pools are horizontal and that skyscrapers are vertical. He can't see the bend any more because he's so far around it.
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Until you reach the bar or the Duty Free, the airport is a miserable experience. Air travel is a series of inconveniences and indignities in exchange for the privilege—and it is a privilege after all—to jet off somewhere. And yet celebrities make the airport look glamorous, never more so, perhaps, than in the 1970s, when they made the airport look like the hottest place in town.
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