The Esquire Grooming Awards are back, baby! This year, we tasked our testers with trying hundreds (and hundreds) of new products to see which belong at the top of the heap. The result is our biggest list ever. But rest assured, it’s also our most thoroughly vetted. We sprayed, sniffed, and scrubbed—and argued, like a lot—for months before we landed on 94 winners. Want to see what they are? You know what to do. —Jonathan Evans, style director
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From cleansers and moisturizers to the exact thing you need to get your hair looking just right, these are the 94 best products of the year.
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Chances are you’ve never seen hundreds of grooming products laid out on the table of a conference room as a group of eager editors hovers overhead, ready to snatch up each new release and take it home for extensive testing. Around the Esquire offices, though, it’s not such a novel sight. Each year, we endeavor to identify the very best stuff in the worlds of skin care, hair care, body care, fragrance, and so much more.
This year, we went big, tapping a larger-than-ever group of testers to try out hundreds of new releases and winnow the list down to the winners of our latest annual Grooming Awards. Some testers were organic obsessives. Others just wanted the most effective thing at the best price. Every single one was passionate as hell—leading to more than a few spirited conversations and no fewer than a dozen arguments about who got to try what. But we worked it out. And after lots of spritzing, scrubbing, sniffing, and sloughing, we managed to build our list of winners.
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Last winter, Kane Parsons felt like his heart was ripped out of his body. It happened during a visit back home in Petaluma, California, a scenic Bay Area suburb in Sonoma County. But when he returned, Parsons found that his mother had broken down and removed their rotting backyard gazebo. He loved that gazebo, and he mourned it. “I have a strong attachment to inanimate buildings and structures,” Parsons tells me over Zoom. He thinks deeply—very deeply—about manmade structures. But not all buildings are so innocent. “You could look at buildings as a parasitic organism,” he says. People build them just to exist, like bees building a beehive. “Now the planet’s covered in structures that are gonna live longer than people,” he says. “The buildings are winning.”
How fitting, then, that Parsons’s first film as a Hollywood director centers on a hostile abyss of plaster and wallpaper.
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A public service announcement: Be on the lookout for Pete Hegseth’s ass. A federal judge just kicked it so far over the horizon that it may be over West Virginia by now. The subject was the Secretary of Talking About War’s pogrom aimed at trans people in the American military. Luckily His Honor Judge Robert Wilkins made quick work of the policy in his ruling.
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