The Super Bowl Can No Longer Entertain an Overstimulated Nation

This year's Big Game was so uneventful that even the Patriots are likely struggling to be excited about it. If you have trouble reading this message, view it in a browser.       The Super Bowl Can No Longer Entertain an Overstimulated Nation   The Patriots just won Super Bowl LIII, and I can't imagine a world in which even they themselves are excited about it. The game itself was a long, languorous, low-scoring snoozer that had America begging for a dilly-dilly, and the pageantry surrounding it was like a dial tone turned all the the way up. I'll put it this way: when the highlight of the Super Bowl is thirty near-silent seconds of Andy Warhol delicately dipping a plain Whopper into a small puddle of Heinz ketchup, this nation is in turmoil. Read More           Tom Brady's Suede Trench Coat Was a Completed Pass Into Double-Coverage   Tom Brady didn't have the easiest Super Bowl of his career. The Patriots eked out a 13-3 win over the L.A. Rams in what was the lowest-scoring Super Bowl in history. But even before Super Bowl LIII started, Brady took one incredibly difficult fashion move—wearing a suede trench coat, by none other than Tom Ford—and made it work. Read More           At Least Adam Levine Took His Shirt Off During the Super Bowl Halftime Show   Shortly before the two-minute warning, Jim Nantz boldly teased to millions in America and around the world that the biggest concert of the year was coming shortly. In a normal year, that'd be a pretty close description of the Super Bowl Halftime show. It's certainly the most watched, and one that has included iconic performances from the likes of Beyoncé, Lady Gaga, Prince, The Rolling Stones, and more. This year, we got Adam Levine lethargically shuffling around the stage as he attempted to hear himself sing. This year, Maroon 5 gave a performance about as exciting as this defense-heavy game. This year, the Super Bowl Halftime Show was everything we expected from another year watching the Patriots, from a year where the biggest names in music refused to play the "biggest concert of the year." Read More           Bud Light vs. Big Corn Is Almost As Unwatchable As Rams vs. Patriots   Bud Light and corn are feuding. Or rather, corn is feuding with Bud Light, because Bud Light was rude to it during the Super Bowl, and now we have to hear about it. Sound unnecessarily complicated? It is.During Super Bowl LIII, Bud Light aired a commercial touting its lack of corn syrup. Naturally, the corn industry took offense to Bud Light's characterization of corn as bad. Sunday night, the National Corn Growers Association got Mad Online. Read More           Watch All the Best Commercials from Super Bowl LIII   Gather round and let us look back upon The Big Game. You had your guac, your chicken bites, several brands of chips, and of course the cheapest and most domestic beer you can find. Ah, America. But between plays, someone had to attempt to entertain you while also inspiring brand loyalty. Cue: the Super Bowl commercial. It's the grandest form of "advertising art," and yet, most run and disappear with little to no fanfare. Here are the best Super Bowl commercials from a year where the football was so boring the ads were the only game in town. Read More           ASMR Had a Huge Super Bowl Moment. Here's What You Should Know About It.   Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the company's newest organic version of Michelob Ultra, you're not alone. The beautifully shot commercial employs the recent Internet craze of ASMR: the occurrence when an auditory or visual stimuli produces physical results. You can find a whole treasure trove of ASMR videos online, but what's the deal behind it? We've got you covered. Read More         Read More on Esquire.com       Follow Us     Unsubscribe  Privacy Notice   esquire.com ©2019 Hearst Communications Inc. All Rights Reserved. Hearst Email Privacy, 300 W 57th St., Fl. 19 (sta 1-1), New York, NY 10019