Seemingly out of nowhere, Vuori has blown up over the past couple years. Maybe I'm projecting, because prior to living in New York City, I was unaware of its existence, but the SoCal athleisure company has eaten up a huge chunk of the market. And for good reason! The brand makes some of the best travel pants, workout shorts/shirts, and joggers on the market. It is even a staple for athletes. And even though we wish guys still wore suits (or at least jeans) to the airport, in 2024 there's not a more ubiquitous piece of travel gear than Vuori pants. So when the brand has a sale, we're always going to tune in. Right now, though there's no major event happening, Vuori has a bunch of hits sitting on the shelves for less than retail price. |
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