They long since shelved the Marlboro man, and the extended Marvel Universe replaced Hollywood's obsession with Westerns, but all of the sudden the cowboy is back at the forefront of the American imagination. Maybe it's thanks to Yellowstone. Maybe it's thanks to our increasing reliance on digital everything, but for the past several years the dust-ridden myth of the American cowpoke has crept back into our collective style lane. For a man like you, a man like me, that's a good thing. |
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