The Best Colognes for Dads

With Father's Day just around the corner, we all have dads on the brain. My father is not really a cologne guy, but if I had a nickel for every time I've heard someone wax poetic about the specific scent their father wore when they were a kid, I'd have a lot of nickels. That's because scent has a unique ability to activate our memory (it's true—there are studies dating back to 1935) so of course one of our most formative memories of our fathers could be linked to scent particularly if he wore the same cologne every day, as so many men do. It goes beyond that too, given the cultural ideas of what makes a "masculine" scent: musk, woods, leather, smoke, those kinds of things. Roll those all into one and you often find that a cologne might remind you of your dad even if it's not the exact one he wore.

If you have trouble reading this message, view it in a browser.   Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now.   - The Editors at Esquire The 7 Best Colognes for Dads With Father's Day just around the corner, we all have dads on the brain. My father is not really a cologne guy, but if I had a nickel for every time I've heard someone wax poetic about the specific scent their father wore when they were a kid, I'd have a lot of nickels. That's because scent has a unique ability to activate our memory (it's true—there are studies dating back to 1935) so of course one of our most formative memories of our fathers could be linked to scent particularly if he wore the same cologne every day, as so many men do. It goes beyond that too, given the cultural ideas of what makes a "masculine" scent: musk, woods, leather, smoke, those kinds of things. Roll those all into one and you often find that a cologne might remind you of your dad even if it's not the exact one he wore. SHOP NOW The 10 Most Comfortable Hoka Shoes for Walking From Clifton 9's to the gait-changing Bondi, support awaits you. SHOP NOW These Multi-Tools Can Dramatically Simplify Everyday Tasks You should never leave the house without one. SHOP NOW Everything We Want on Sale at Huckberry Right Now From pocket knives to RRL. SHOP NOW Open-Ear Headphones Are In, and These Are the 5 Best Pairs Uninterrupted listening without blocking out the world. SHOP NOW 13 Leather Briefcases That Might Just Get You a Raise We're already on record that a briefcase is a necessary upgrade for adult life. The easiest way to get taken more serious at work is to dress the part. Save for camping or diaper bags, a briefcase is the adult choice for schlepping your stuff around town. But the world is full of bad briefcases made of imitation leather and flimsy synthetics that'll peel instead of patina, leaving cheap paint on your favorite shirt. We've rounded up some of the best options for those ready to join the briefcase club, all of them vetted by Esquire editors. SHOP NOW Follow Us Unsubscribe | Privacy Notice | CA Notice at Collection Esquire is a publication of Hearst Magazines. ©2025 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779