There's always a moment of electric bonding when, decades after the fact, two people realize they were at the same Grateful Dead show. This happened recently when I was speaking with Mark Pinkus, the affable president of Rhino Records who's also in charge of the entire US catalog for the Warner Music Group as well as Grateful Dead Properties. "July 13, 1984," he told me within three minutes of meeting him. "At the Greek. That was my first show. The encore was 'Dark Star.' I saw 73 shows and I never got another one." I'd been there, too, and it turns out that, nearly 40 years later, we'd also both seen the same Boulder shows this summer. I was talking to Pinkus because he oversees, among many other things, the Dead's brand extensions and there's a new extension dropping in November that I found intriguing. But the newest brand extension was unique and a first of its kind: a bong. Or, as Pinkus refers to it, "a cannabis accessory." |
No comments:
Post a Comment