SD enterprise: The 6 Best Colognes Under $50

Friday, January 23, 2026

Maybe you made it your New Year's resolution to finally find your signature cologne. Maybe you're going on a date and need a fragrance that says you're put together, that you care about smelling nice. Either way, you don't need to drop hundreds of dollars on a scent you're not 100 percent sure about. That's why we found the six best colognes you can buy on Amazon—all for under $50—from some of our favorite brands like Cremo and Ralph Lauren. (Hint: You can't go wrong with any of them.)

– Bellamy Richardson, associate commerce editor

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The 6 Best Colognes You Can Buy on Amazon Under $50

Smell like a million bucks—don't spend it.

Sometimes you want to smell extra nice—date night, big presentation, that "I should probably make an effort" dinner with friends—or maybe you're on the hunt for a new signature scent. But dropping a couple hundred bucks on a designer cologne you haven't even smelled in real life? Bold. And when you're shopping online, the options are endless, the reviews are chaotic, and suddenly you're 27 tabs deep trying to decode what "bold, yet mysterious" is supposed to mean in the context of a fragrance.

That's exactly why we rounded up our favorite colognes you can buy on Amazon for under $50—bottles that punch way above their price tag, smell legitimately great, and won't make your wallet file a formal complaint. You'll find a mix of crowd-pleasers and sleeper hits, including a few from brands we already love, like Cremo, Ralph Lauren, and Nautica. Here are our picks, and yes, there's one in here that's perfect for you.

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The Most Iconic Hotels of All Time

There's nothing like the sheen of a new hotel. We would know because here at Esquire we make it our job to see what's new and what's good—see our Best New Hotels list here. But staying someplace fresh and new is just one way to travel. There's also something about a hotel that has already stood the test of time. It's become synonymous with its city. It might be the sole reason to visit a particular place at all. We want to honor those hotels, too. Welcome to Esquire's Hotel Hall of Fame.

So what are the criteria that make an establishment eligible for this list? Well, the doors need to have been open for five or more years for consideration. (You'll find one property on this list that has been at the top of its game for five times that—and another that debuted way back in 1910!) But it's not just longevity that makes a place Hall of Fame worthy. It also needs to have been a constant in its community—defining or shaping the very region in which it stands.

By The Esquire Editors

Louis Vuitton's Stunning New Escale Watches Are Here

Louis Vuitton's new Escale collection is the neatest distillation yet of what boss Jean Arnault has been doing since taking over the brand's watch business: narrowing the focus, raising the quality, and making watches that can stand in the room with the industry's most celebrated watchmakers.

Escale has always been the dressier counterweight to LV's sporty Tambour, and the new line keeps that tone. But it does not stop at three hands.

Instead, Vuitton uses the case as a platform for five watches powered by three in-house movements, moving from clean time-only pieces through to travel complications that remain on-brand for an institution that likes to celebrate the "Art of Travel."

By Johnny Davis