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I don't think you should be a signature scent guy. It's fine if you are, but I think of colognes the same way I think of music, food, and drink—that is, seasonal and evocative. Everything changes depending on where you are, what you're doing, and who you're with. You shouldn't smell the same at a black tie holiday party and a summer beach wedding. And one scent can bring you back to a very specific point in time. This means more than in other aspects of style, I'm into trends. Here are three fragrance trends to try out this year.
—Luke Guillory, commerce editor
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From florals to booze-inspired scents, here’s your guide to smelling better than ever before.
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From acids to cleansers, here’s a full breakdown on the products to buy and how to use them.
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Filson, Lacoste, and more of our favorites are already up to 60 percent off.
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What the hell do all those numbers mean, anyway?
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Arc'teryx jackets, Danner boots, and Vuori pants are just a few highlights.
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Including a $10,000 record player, $200 loafers, and everything else you need for summer.
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