When design director Giorgio Galli unveiled his first signature Timex watch in 2019, it felt like he had cracked something open at the 169-year-old brand. The S1, as it was dubbed, featured a skeletonized case made of 316L stainless steel, a synthetic rubber strap, and a brushed metal face with a synthetic ruby at 6 o'clock. Far from the vintage-y reissues and remixes that had driven much of the brand's renewed popularity, this felt forward-thinking—futuristic even. Inspired by the idea of creating the most "Timex" Timex ever, Galli set his sights not on what had been, but what was to come. |
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