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Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now. - The Editors at Esquire |
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When design director Giorgio Galli unveiled his first signature Timex watch in 2019, it felt like he had cracked something open at the 169-year-old brand. The S1, as it was dubbed, featured a skeletonized case made of 316L stainless steel, a synthetic rubber strap, and a brushed metal face with a synthetic ruby at 6 o'clock. Far from the vintage-y reissues and remixes that had driven much of the brand's renewed popularity, this felt forward-thinking—futuristic even. Inspired by the idea of creating the most "Timex" Timex ever, Galli set his sights not on what had been, but what was to come. |
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Sorry, analog—you have some serious competition. |
| All the no-fuss footwear to get you through the year in style. |
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Stay warm, but look cool. |
| If you're not having children anytime soon, you can pawn your chores off on these things. |
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It's been a long time coming, but Patagonia has kind of positioned itself as one of the American brands. Part of that is its broad appeal everyone from car campers and outdoorspeople, to Silicon Valley bros and progressive-leaning Americans pretty much everywhere. But with a catalog so deep, and customers from all over the fashion spectrum, a lot of regular people are left wondering: What should I actually buy from Patagonia? |
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