The 90-Year-Old Polo Shirt That Still Hits

How often is the first iteration of something the undisputed best? I truly can't think of any examples besides this one, the Lacoste polo. René Lacoste introduced the polo shirt to tennis, and his eponymous brand was the first to feature a logo on all of its clothing. In the past 90 years, have we gotten a shirt that's better than the classic Lacoste petit piqué polo? No. Has a fashion logo ever been so overused, yet remained so undeniably cool? Nope. And these days, by collaborating with all the brands du jour (take, for example, Sporty & Rich), Lacoste is setting the record straight: Polo shirts are cool, again.

If you have trouble reading this message, view it in a browser.   Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now.   - The Editors at Esquire The Classic Lacoste Polo Is As Cool As It's Ever Been How often is the first iteration of something the undisputed best? I truly can't think of any examples besides this one, the Lacoste polo. René Lacoste introduced the polo shirt to tennis, and his eponymous brand was the first to feature a logo on all of its clothing. In the past 90 years, have we gotten a shirt that's better than the classic Lacoste petit piqué polo? No. Has a fashion logo ever been so overused, yet remained so undeniably cool? Nope. And these days, by collaborating with all the brands du jour (take, for example, Sporty & Rich), Lacoste is setting the record straight: Polo shirts are cool, again. SHOP NOW The Best Jordan Golf Shoes Represent How Far Golf Style Has Come His Airness has been in the business of fairways and greens much longer than he was producing golf shoes—but the existence of these kicks are what helped open the door for golf's new wave. SHOP NOW The Best J.Crew Labor Day Sales Are Already Online Knits, chinos, blazers, and more—already marked down ahead of the holiday. SHOP NOW 10 Grooming Products We're Excited About Right Now Beat the heat and keep the summer vibes high. SHOP NOW Theragun vs. Hypervolt: Who Makes the Best Massage Gun? Our verdict is in. SHOP NOW The 15 Best Smartwatches to Track, Tally, and Even Tell Time Today in two things being true at once: You can love and appreciate mechanical watches and recognize how useful a smartwatch is. Contrary to what the hair-on-fire types say about the Apple Watch and successors or imitators, this isn't a "one side or the other" situation. Hell, even some of the best Swiss watchmakers in the game—Tag Heuer, Hublot, and Montblanc—make exceptional smartwatches to complement their mechanical marvels. If you've been yearning for a Rolex but suddenly find yourself eyeing a Garmin, too, were down with that. Don't feel guilty. Live your truth, man. SHOP NOW Follow Us Unsubscribe | Privacy Notice/Notice at Collection esquire.com ©2023 Hearst Magazine Media, Inc. All Rights Reserved. Hearst Magazines, 300 West 57th Street, New York, NY 10019