Lululemon loves naming a product. A lot of the time, those monikers—Surge, Fast and Free, License to Train—are pretty obviously playing into the performance aspect of the clothing. But there are also items, like the Fundamental T-Shirt, that derive their names from, well, their fundamental-ness. These are the go-to pieces that form the building blocks of a wardrobe, they tell us. So if you were to see something called "ABC Pants," think, Well, it doesn't get more fundamental than the first three letters of the alphabet, and leave it at that, I wouldn't blame you; the name seems to stick to an established convention. Now, according to Lululemon, things have changed in the interceding years. The "ABC" these days really does mean "fundamental," or something along those lines. But the fit and tech innovations that made the pants such a hit from the get-go are still there. |
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