5 Incredible Colognes For Summer

Real fragrance-heads understand that scents have no gender.

View in Browser  Tuesday, July 1, 2025 Every change in season comes with an exciting opportunity to switch up your scent. And one of the cooler things happening in the fragrance world right now is guys embracing traditionally "feminine" notes—think fruits and flowers—in an array of new colognes that might not be what you expect, but smell fantastic nonetheless. We rounded up five of our favorites, so you can give that old bottle on your bureau a break and try something different this summer.   —Jonathan Evans, style director   Plus: Our all-time favorite T-shirt is half-off on Amazon Where does The Bear go from here? The 7 best axes and hatchets for frontiersmen and city guys 5 New Colognes That Make Summer So Much Sweeter Traditionally feminine notes like flowers and fruit are the next big thing in scents for guys. Here are five easy-to-wear options. Real fragrance-heads understand that scents have no gender. So why do we think certain ones are for men or women? Marketing, partly. But it's also a matter of time and culture. "Rose was once considered masculine, and heavy ambers were thought of as femme in the '70s," says David Seth Moltz, cofounder of perfumer D.S. & Durga. Every decade or so, the way we interpret scents shifts. That's happening now. So-called masculine colognes are skewing sweeter and softer. These five new ones defy expectations and show us it's all in how you wear it. READ THE STORY Kristi Noem accepted a wad of dark money? You're telling me that the woman in charge of deporting elderly women and fry cooks isn't a bastion of morality? Charles P. Pierce digs into her financial discrepancies.  >> 36 best affordable clothing stores for stylish (and savvy) men to shop online. Christine Flammia helps you revamp your entire wardrobe with moderate and affordable options.>> The Hottest Cocktail Ingredient for the Summer Is—Soda? This revolution in bubbly beverages goes way beyond the bar. The past few years have seen an explosion of new lo-cal, no-sugar sodas. Brands like Poppi, Olipop, and Culture Pop are winning new fans and going after the traditional soda powers. Even Coca-Cola has a new prebiotic offering aptly named Simply Pop. It was inevitable that mixologists would get in on the trend. Fizzy mixers and liquor have a long, distinguished history together, of course. Gin and tonic. Whiskey soda. Jack and Coke. They're all classics for a reason. But the make-your-own-soda movement is sparking innovation.  By Sirena He 9 Stylish and Practical Cargo Pants You Need Cargo pants got a bad rap. The early-aughts prep look didn't help. (I'm a Lacoste polo lover, though, and looking back I'm ready to say that combo might have been cool...) What would help is to think of cargoes as an extension of the original purpose: military wear. Like most things in menswear, cargos are downstream of shit you wear for real combat. When you understand that they should be big pants that are hard-wearing and practical like fatigues, you find your way, and all the high-fashion interpretations make a bit more sense.   There is, quite honestly, something for every type of guy on this list. Scroll through and find your new favorite cargoes, be they fashionable or functional. By Luke Guillory Follow Us Unsubscribe | Privacy Notice | CA Notice at Collection Esquire is a publication of Hearst Magazines. ©2025 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779