Monday, February 16, 2026 |
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Getting into watches is, on its face, not something to be scared of. It's just another thing you buy, wear, and use. But the wealth of history around watches and watch brands—along with the worldwide community of watch nerds, of which we are card-carrying members—makes a simple buying decision feel monumental. If you've ever felt lost when deciding on a watch brand to invest in, we wrote an explainer of the top names you should know. Read it below and figure out what you want. Or, if you're already a watch guy and want to argue about my omissions, send me an email: luke.guillory@hearst.com. All readers are welcome. – Luke Guillory, commerce editor |
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Whether you're a first-time buyer or discerning collector. |
The world of watches is wide, expansive. Though certain aficionados might tell you otherwise, cultivating a "best watch brands," list is a wildly subjective venture. Someone who grew up interested in racing might rate TAG Heuer ahead of the Rolex and Omega, which could cause a fight with a guy who thinks of John Mayer as a collector, not a musician or knows where that Daniel Craig meme actually came from. (Hint, it's a Dialed In video.) Regardless, this is an endeavor Esquire must take on. We're not going to rank watch brands; that's actually idiotic. Instead, we'll present you—perhaps a first-time buyer, maybe a true collector looking for an argument—with a list of the brands you need to know. No matter your price range and your preferences, there is a watch for you. On a budget? Casio, Seiko, and Swatch are there for you. For dress watches, there's the likes of Cartier, Jaeger-LeCoultre, Vacheron Constantin, and Piaget. And if you want more high horology, there's plenty of brands to dig into. |
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| Hoka is one of those brands that rarely hosts a big flashy sale, but if you know when and where to look (and we do), you can find some surprising deals. Holiday weekends or the change of seasons are both solid times to shop, and Presidents' Day happens to be both. So, we dug up all the editor-loved Hoka shoes on discount, up to 35 percent off. While the bulk of the deals can be found on Hoka's site, Nordstrom and Zappos are offering discounts on some popular picks, like the cushioned Arahi 8 and ultra-lightweight Mach 6. Even cult-favorites like the Bondi and Clifton are on sale. |
Caleb McLaughlin has officially mastered New York swag. It's not something tangible, it's a vibe—an if-you-know-you-know thing. And it was all over Coach's New York Fashion Week runway. Which, of course, is where the Strangers Things star was, clad in a head-to-toe look meticulously curated by the brand's creative director, Stuart Vevers. "This was actually my very first Coach show so I was happy to attend, and my outfit was handpicked by Stuart himself," McLaughlin tells me over the phone the day after the show. "I loved the contrast with the leather jacket, the blue jeans, and the button-up." The cotton patchwork oxford shirt from the brand's Repurposed collection was paired with sleek sneakers and the real star of the outfit, the barrel bag and its miniature book charms. "I feel like it was cool to add charms to the bag. It had a charm of one of Maya Angelou's books on it. Happy Black History Month!" the actor exclaimed. "The bag has this nice color palette contrast, too—with Maya Angelou's book and a blue book of Little Fires Everywhere. I loved the look that I had. It was different, too. And it kind of went with just the New York style, New York swag." |
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