Wednesday, April 29, 2026
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Summer is the one time I take a hard stance on fragrance: You need something different. The sun, the sweat, and the bodies of water you spend your time near—none of it lends itself to the usual amber and leather that most men’s fragrances concern themselves with. You can get a $250+ bottle that goes for fancy musk and florals, but I find most men want to keep it simple. All you need are citrus, sea salt, and green notes. Thankfully, you can find plenty of that in more affordable colognes. Here, we highlight six that come in under $100 and punch way above their weight in blend and performance.
—Luke Guillory, commerce editor
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Smell like paradise, and don’t spend a fortune.
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We love a warm and spicy cologne just as much as the next guy, but those bold, heavy fragrances are best for cold winter nights. When the temps climb and the sun comes out, your cologne should loosen its tie and get a little lighter. Think crisp citrus, salty marine notes, breezy woods, and clean musk. A great summer scent should feel fresh, easy, and a little sun-drunk: bright enough for a rooftop happy hour, light enough for a sweaty commute, and just the right amount of beachy without drenching you in sea salt.
The good news? You don’t need to drop half your paycheck to pull that off. Despite what Big Fragrance would have you believe, smelling expensive does not actually require spending hundreds of dollars. There are plenty of warm-weather winners you can get for under $100 from brands we know and love, like Armani and Cremo.
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Apple TV has been on the hunt for another great mystery. There are only so many TV shows you can release about men in their fifties returning to low-impact sports or petty crimes just to feel something again, and very few titles in the streamer’s catalog so far carry the same rabid fanbase as a sci-fi/mystery like Severance.
That may change with Widow’s Bay, an undoubtedly Stephen King-inspired series about a cursed New England town that pulls off both comedy and horror. It’s one of the hardest genre crossovers in film and TV, but the years that series creator Katie Dippold spent in Hollywood so far likely prepared her to help turn Widow’s Bay into something special.
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Some jackets try to look rugged. Whether that’s through pre-distressing, faux distressing, or adding patches, doesn’t matter. Most people can see right through it. It makes sense. The goal is to have a jacket that looks like you’ve owned it for a lifetime. Not owned for a lifetime in that it’s too beat-up. Owned for a lifetime in that it looks unique to you, like a second skin. That’s the coolest thing.
The Flint and Tinder flannel-lined waxed trucker doesn’t try hard at that. It just shows up that way. It has that rare quality of feeling like it already belongs to you. It’s stiff and pre-waxed at first, but you put it on and it looks as though it’s been broken in by a few years of road trips, bad weather, and late nights. Fresh out of the box, it might have a crease or two—natural for real waxed canvas—but as you wear it, it starts to develop personal creases. You get your own one-of-one patina. Huckberry’s house line has been making this jacket for some time now, and we’ve been talking about it. But now, in 2026, it’s reaching a different status. We’re ready to call it a modern classic. Buy one, spend some time with it, and you’ll see why.
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