Friday, October 21, 2022

Is Brad Pitt's Grooming Brand Any Good?

In the Age of the Celebrity Brand™, Brad Pitt's entry into the skincare game is at the same time expected and head-scratching. Why wouldn't one of the most famous and handsome men in the world sling skincare? But Pitt also seems reluctant, cautious even, to become known as a beauty mogul. In interviews, he's expressed plausible deniability that he has more than the most basic skincare routine and has voiced contempt at the term "anti-aging" despite the fact that Le Domaine's claims are around slowing the aging process. At first, the hesitancy of Pitt to truly discuss skincare when being interviewed about his own skincare collection seems a bit performative, but there could be some truth to it.

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