Lululemon loves naming a product. Some items, like the Fundamental T-Shirt, derive their names from, well, their fundamental-ness. So if you were to see something called "ABC Pants," think, Well, it doesn't get more fundamental than the first three letters of the alphabet, and leave it at that, I wouldn't blame you. But in this case, "ABC" means something else. Specifically? "Anti-ball crushing." Okay. Fun. Now, maybe I'm in the minority here, but I have to admit that I'm not generally plagued by crushed balls during my day-to-day. But I've still come to truly appreciate the ABC Pants because, in trying to solve a problem I never really had, Lululemon has done something else: created a smart, performance-minded riff on the five-pocket pant that you can comfortably pull on every day.
Lululemon loves naming a product. Some items, like the Fundamental T-Shirt, derive their names from, well, their fundamental-ness. So if you were to see something called "ABC Pants," think, Well, it doesn't get more fundamental than the first three letters of the alphabet, and leave it at that, I wouldn't blame you. But in this case, "ABC" means something else. Specifically? "Anti-ball crushing." Okay. Fun. Now, maybe I'm in the minority here, but I have to admit that I'm not generally plagued by crushed balls during my day-to-day. But I've still come to truly appreciate the ABC Pants because, in trying to solve a problem I never really had, Lululemon has done something else: created a smart, performance-minded riff on the five-pocket pant that you can comfortably pull on every day. |
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The "JUST STOP OIL" protesters represent an outdated model for the climate movement that does little to build public support. |
| Discounts run up to 80 percent deep—but only until midnight tonight. |
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Welcome, Esquire members, once again to the shebeen, wherein this coming November 1, from 12 p.m. ET to 1 p.m. ET, all members in good standing are cordially invited to participate in a live conference call with proprietor and pundit Charles P. Pierce to discuss all things midterms, from the mid to the terminal. We will entertain likelihoods, impossibilities, and prospects for the next two years: the catastrophic candidates electioneering across the country! the catastrophic corrosion of democratic safeguards in our electoral processes! the catastrophic consequences of the bigotry, partisanship, and idiocy poisoning our politics! Is it all catastrophe and chaos? Let's find out! |
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Critics are calling Ryan Coogler's sequel an emotional journey—and a fitting tribute to Chadwick Boseman. |
| Do one better—and more stylish, and more durable—than the cord that came in the box. |
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Eugene Izzi's unpublished manuscript described a death almost exactly as his own. Did the writer predict his own demise, or was this all an elaborate, attention-getting ruse? |
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