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Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now. - The Editors at Esquire |
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Whether you're a grooming novice or the type of guy who spends hours in front of the mirror, the key to a modern routine is working smarter, not harder. Each year, hundreds of new products promise to up your game with innovative solutions to old problems, multitasking ingredients, and better delivery systems. We fact-checked these claims by putting the items through extensive tests and came out the other side with the definitive list of everything that actually lives up to the hype. No matter your particular needs, the stuff featured here works to make you look and feel your very best. |
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Here's to the hoodie's snazzy older brother. |
| Stop borrowing your co-worker's and just buy a new one already. |
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Think you're not ready? Trust us, you are. |
| Amazon delivery? Attempted burglary? Keep watch on everything. |
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Last year, Swatch set a fire. The MoonSwatch, created in collaboration with Swatch Group stablemate Omega, brought the storied Speedmaster to the masses in Swatch's proprietary bioceramic material for a price of just $260—if you could get one before the in-store-only release sold out, that is. And now, a new collab with another Swatch Group member, Blancpain, is here to add fuel to the fire. |
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