Let's play a game. If you have a Spotify account, log in and search, "sad." What do you see? My account suggests a myriad of playlists, such as "Sad Crying Mix," "Lonely Sad Mix," "Crying Myself To Sleep," "Sad Bops'' and more—all of which, the streamer claims, were made specifically for me. If it weren't for the surplus of SZA and Frank Ocean songs on each tracklist, I'd roll my eyes at the concept. Alas, the algorithm is correct. It understands exactly what I want to listen to, and it knows what you want to hear, too. To make sure of it, Spotify hired a team of experts to track listening habits and burgeoning trends. This year, the group discovered that crying is all the rage—at least, among Gen Z users. According to Spotify's data, Gen Z's top search in 2023 is simply... "sad." As a fellow Zoomer, I'll admit I've listened to "Sad Bops'" once or twice, but haven't we all? I thought that was a circumstantial experience, not a plague affecting my entire generation. |
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