SD enterprise: The Greatest Seiko Watches of All Time

Friday, March 06, 2026

I own exactly two watches. One of them is a Seiko tank, which I wear all the time. The company is known for high-quality, good-looking timepieces that don't always break the bank. As such, it's made quite the reputation over its hundred-plus years—and a helluva lot of watches. Below, Esquire's Johnny Davis rounded up the greatest Seiko watches of all time. Better read the list to see if yours made the cut.

– Chris Hatler, deputy editor

Plus:

The 10 Greatest Seiko Watches of All Time

From the OG diver to history-making models that revolutionized horology.

Hardly a week goes by in the Esquire offices without a new Seiko landing in the in-box and getting the thumbs-up from someone in the room. Launches arrive at a steady clip, and judging by how often Seiko stories rise to the top of our most-read list, our readers feel much the same.

It comes down to scale. There is no other watch brand that caters equally to the casual buyer with a few hundred bucks to spend and the hardened horologist with $10,000 burning a hole in their pocket—a range that has produced a family tree so sprawling it can feel mildly deranged to navigate.

With scope like that, anyone's list of the ten greatest Seikos would look different. What we have done below is hopefully clearer: ten moments, across more than six decades, when Seiko genuinely pushed watchmaking forward.

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The 4 Best Scent Diffusers for Your Home

A Scent Diffuser Is Way Better Than a Candle

Honestly, sometimes homes just smell bad. Doesn't matter if you hit the air with a heroic amount of room spray, spritz a little cologne like you're trying to seduce the laundry hamper, or attempt to erase history after whatever went down in the bathroom (we don't want to know, and we definitely don't want to smell it). Those are band-aids, not solutions. And honestly, do you really want your home to smell like your body spray? I think not.

For this roundup, we're focusing on the best essential oil diffusers that look good, don't hog space, and actually blend in with your decor—quiet little scent ninjas that make your whole place smell way more put-together than you feel. These are the four we think you should try.

By Bellamy Richardson

The Best Comedy of the Year Is a Documentary About Death

The documentary André Is an Idiot sounds like nothing you'd want to watch. On paper, it might seem like a miserable downer in which 55-year-old André Ricciardi records his feelings and experiences as he dies from cancer. The title alone should tell you something.

It was proposed by the frazzle-haired André himself. "The title he really wanted was: Andre Is Dying of Cancer 'Cause He's a Fucking Idiot," says director Tony Benna, a lifelong friend who finished the movie after André's death. "My suggestion was to shorten that and lose the expletive. But he wanted that to be the title because he wanted to make sure that nobody thought he was making fun of cancer."

Why was he so hard on himself? He didn't take care of his health and didn't do the early checks that might have saved his life. He messed up. No question about it. So his dying wish was to roast himself mercilessly and go into that good night as a cautionary tale by way of comic relief.

By Anthony Breznican