Seiko is beloved by watch fans for very good reason. The Japanese brand offers great designs, top-notch specs, and a whole lot of value for your money. The only problem? There are so many covetable Seiko watches that choosing just one can feel overwhelming. Don’t worry, our expert guide breaks down the extensive selection, calls out key models, and gives you everything you need to find your next watch. —Jonathan Evans, style director
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Eight collections, 145 years, and a watch for every conceivable situation—and every conceivable wrist.
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Whether you’re just beginning your watch-buying journey or you’re a seasoned collector, there’s a healthy chance that you have serious respect for one brand: Seiko.
Based in Tokyo, Seiko makes watches and clocks in thousands of styles, colors, complications, and sizes, all at prices that have proven affordable to millions around the world. From soldiers to students to office workers, from athletes to doctors to journalists, people love this brand for its potent mix of affordability, utility, and variety.
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In the haze and humidity of summer, I often lose track of what day it is. But once I start seeing advertisements for the start of the US Open, I know that we’re approaching the end of August. That doesn’t mean the darty is coming to an end. Instead, it means the best drinks of the summer are coming out at Arthur Ashe Stadium, where the annual Grand Slam tennis tournament is held.
By now, you’ve probably tried a Honey Deuce, the event’s iconic signature cocktail. But if you’re looking for another refreshing drink to sip while you watch the best tennis players in the world collide in fierce competition, you should crack open the Moët Serve, a brand new Champagne cocktail created by Moët & Chandon.
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When Shawn Mendes sat in the front row at the Gucci resort show in Times Square this past May, he had one key takeaway: “I felt like I was a part of something iconic that people in 20 years would be referencing,” the 28-year-old musician says.
Turns out, he’s even more a part of it than he initially believed. Today, the Gucci brand ambassador has been revealed as one of the faces of the new era of the Italian fashion house in the Primavera campaign.
Photographed by Michal Chelbin, the campaign features Mendes alongside other A-listers in their fields, like model Alex Consani and a man you might know from the football field, Tom Brady. The collection is a celebration of the first runway show from recently installed creative director Demna (born Demna Gvasalia) and a look at his interpretation of the 105-year history of the brand.
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