Have you heard about Truth API, which sells Wall Street firms early access to Trump’s Truth Social posts? It’s all very sketchy and will enrich the president even more. What does it mean for everyone else? Dave Holmes’s column today will make you laugh about it (before you cry). –Michael Sebastian, Editor-in-Chief
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The president is selling Wall Street early access to his brain farts, and in return you get diarrhea from a salad.
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You may have missed it, but this past Saturday, August 1, 2026, two culturally significant events went down: 1) MTV celebrated the 45th anniversary of the day it launched on a handful of cable systems, and 2) the Trump Media and Technology Group (TMTG) went live with Truth API, a new subscription service offering users early access to our President’s Truth Social posts. That’s right: for a low, low monthly fee, the President’s biggest fans can be among the very first to learn how he fared on the golf course, feast their eyes on the AI-generated image of him as a skinny version of ‘70s Elvis, or find out whether he’s about to tariff bananas or bomb Iran.
In this case, his biggest fans are the institutional investors who can afford the $100,000 monthly fee, or $60,000 if they commit to a multi-year contract, to use the service. What they will do with that information is shift huge sums of money around the stock market to capitalize on its fluctuations related to the announcement they just got milliseconds before anyone else. Everyone profiting from this—including Trump and family—are hoping you are too distracted or too fatigued by the onslaught of Big Stupid to care whether the president should be selling early access to his brain farts.
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Finally, you get the bartender’s attention at the trendy new spot in town. So what do you order? Probably something tried-and-true that you know you’ll like, right? A martini or Negroni, maybe a tequila soda? After you’ve managed to take a sip to lighten your mood, ask yourself: Did I even look at the menu?
But I know what I like, you’re probably saying to yourself. And yes, your bartender will smile and nod and make the best damn tequila soda you’ve ever had, because their job is to serve you your drink the way you want it. However, the order itself isn’t the problem; the problem is ordering without even considering the menu. Mixologists spend months developing a culturally relevant, epicurean cocktail menu before meticulously infusing liqueurs and fat-washing and hand-making garnishes, only for you to order a two-part mixed drink.
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Just over a decade ago, when Dior created Sauvage, the world of men’s fragrance was far simpler. Usually, an eau de toilette would do the trick. Things have changed—rather drastically. Scents have become more concentrated, notes more varied. No one knows this better than Francis Kurkdjian, perfume creation director for Dior and one of the industry’s most revered noses.
This year, Kurkdjian was tasked with pushing Sauvage—a modern classic, and one of the most popular fragrances on the market—to its limits. The results is Dior Sauvage Extrait ($205), a new expression that utilizes oud for the very first time and steers the scent into unexpected, sexy (dare I say kinky?) territory.
Sitting down with a master like Kurkdjian to talk about how Sauvage Extrait came to be, I’ll admit I was a little nervous about asking the wrong questions. But, he assured me, “It’s about perfume. You cannot be right or wrong when it is about perfume.”
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Runner’s World Wants to Hear from You
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We’d like to invite you to participate in our important research that explores your love for running and how it impacts your lifestyle.
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