An Affordable Watch That Packs a Luxury Punch

There's no shortage of high-impact, high-priced watch releases to be oohed and ahhed over these days. Something a bit less common, though, is a new timepiece that immediately grabs your attention and imagination but doesn't require a month or more's rent to make its way onto your wrist. Enter the latest from Citizen, which, if you've been paying attention to the international market (or the deep rabbit hole of watch-centric message boards), you'll know isn't exactly brand new. The Tsuyosa—that's Japanese for "strength," in case you were wondering—has actually been out in the world for a while now. Where it hasn't been, at least until very recently, is the United States. The style was first released abroad before finally landing stateside earlier this month.

If you have trouble reading this message, view it in a browser.   Welcome to Add to Cart, in which Esquire editors tell you about the clothes, shoes, watches, gear, gadgets, booze, and anything else we're coveting right now.   - The Editors at Esquire The Affordable Watch You'll Want to Wear All Summer There's no shortage of high-impact, high-priced watch releases to be oohed and ahhed over these days. Something a bit less common, though, is a new timepiece that immediately grabs your attention and imagination but doesn't require a month or more's rent to make its way onto your wrist. Enter the latest from Citizen, which, if you've been paying attention to the international market (or the deep rabbit hole of watch-centric message boards), you'll know isn't exactly brand new. The Tsuyosa—that's Japanese for "strength," in case you were wondering—has actually been out in the world for a while now. Where it hasn't been, at least until very recently, is the United States. The style was first released abroad before finally landing stateside earlier this month. SHOP NOW Shop Speakers, MacBooks, and More in Amazon's Early Prime Day Sale We're talking $800 off a Samsung TV. SHOP NOW Amazon Just Dropped an Early Prime Day Sale on AirPods Max Almost every model of AirPods are on sale—starting at just $99. SHOP NOW The 5 Best Smart Rings for Ultimate Heath Tracking Wear your heart (tracker) on your finger. SHOP NOW The Story Behind Carmy's Fantasy Pants on 'The Bear' Season 2 Last year, it was Carmy's sturdy white tee. This time, it's a fantasy pair of worsted wool trousers. We asked creator Chris Storer about the real pants that inspired the scene. SHOP NOW Even With 20/20 Vision, I Wear These Glasses Every Day We live in the digital age. This isn't news to anybody; the impending threat or glory of AI is right at our feet, while in our hands we have smartphones and iPads and computer screens with bluetooth capabilities to connect to our headphones and televisions and projectors. Everything is a screen these days, and most of us are looking at one more often than we aren't. My screen time on my phone is just over five hours a day. That's 36 percent less than last week. Yikes. On my laptop, my screen time is at least eight hours a day, and if you work a 9-to-5 in an office, I'm willing to bet you're on a comparable level. So let me ask you this, comrade: Do your eyes ever hurt? SHOP NOW Follow Us Unsubscribe | Privacy Notice/Notice at Collection esquire.com ©2023 Hearst Magazine Media, Inc. All Rights Reserved. Hearst Magazines, 300 West 57th Street, New York, NY 10019