Thursday, September 17, 2026
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This week, Rolex dropped major news on the watch world: a new watch, unlike anything else in the legendary Swiss maker’s current portfolio. The timepiece in question is inspired by a vintage design and offers a whole lot of horological complication in a very handsome package. Speaking of handsome: We thought it’d look good on singer Michael Bublé, a longtime Rolex ambassador, so we asked him to wear it in Italy. Check it out below. —Jonathan Evans, style director
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The singer shows off the recently revealed design, which is unlike anything else in the Crown’s current lineup.
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This week, Rolex surprise-launched a new watch: the Perpetual Padellone. With a distinctive neoclassical aesthetic, it’s the perfect style companion to the traditional elegance embodied by Michael Bublé, a Rolex ambassador (the brand calls them “Testimonees”) of 20 years. Esquire has secured the world exclusive for the story and image of this unprecedented combination of a great singer and an innovative timepiece. Presented at Milan’s Palazzo Serbelloni with a gala dinner for top Rolex retailers from around the world, the new watch was celebrated with a special concert by Bublé.
There’s good reason for the celebratory mood: The Perpetual Padellone is inspired by a historical Rolex model from 1949, the ref. 8171, which is a cult favorite of collectors and the subject of million-dollar auctions. The new model, an addition to the Perpetual collection (which also includes the 1908), was eagerly awaited by enthusiasts of horological complications.
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Let’s be honest, you probably buy your phone based on the camera. Everyone does. Apple knows this; Samsung knows this; Google knows this. That’s why every year, once all the flagships release, we compare them. That said, you still get inundated with marketing material about the latest and greatest in software and hardware.
This year, that marketing push focused heavily on AI, and it’ll continue to be like this for the foreseeable future. When I was in Cupertino for Apple’s keynote, Siri AI commanded a ton of air time—almost as much as the biggest drop in decades, the iPhone Duo. And while it would be cynical of me to call either Siri AI or the iPhone Duo a gimmick—total transparency, I don’t think either is—I think the Pro and Pro Max line are what we should focus on if we’re talking bestsellers. These will be the holiday behemoths they always are.
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Let me put some numbers behind a trend you might have noticed: More than ten major musical artists have outright canceled their tours in 2026. Dozens of music festivals have called off their dates. At the same time, the average concert ticket in the U.S. has climbed over $140, while BTS has raked in $1 million in sales per month for several months.
What the hell is going on? Led Zeppelin sang it best: Right now, for artists, concertgoers, and the music business overall, it is very much a case of “Good Times, Bad Times.”
The winners have undoubtedly won big. Harry Styles recently started his astonishing 30-night stand at Madison Square Garden, with dates spread over the next few months. Olivia Rodrigo announced ten shows at Brooklyn’s Barclays Center in February 2027. Morgan Wallen’s current “I’m the Problem” tour is the highest-grossing country tour ever, and that BTS stat catapults the K-pop stars into a group with only two other members: Beyoncé and Bad Bunny.
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